In 2001, Dylan Lauren pioneered creating the world's largest confectionery emporium and lifestyle brand, Dylan's Candy Bar. By merging the worlds of art, fashion and pop culture with candy, Dylan's Candy Bar has innovated the way candy is seen today. With a mission to awaken the creative spirit and inner child in everyone, Dylan's Candy Bar surrounds its customers with the most imaginative, state of the art decor and product mix. Dylan's Candy Bar transports its guests to a modern day version of Willy Wonka's factory the moment they enter. Its pop-art installations such as the iconic oversized lollipop tree, candy cane columns, dripping chocolate shelves, kaleidoscopic candy wallpaper and candy-embedded staircases embody the pinnacle of retail entertainment. The ultra-sensory experience is enhanced with delectable smells, a candy timeline and a vast milieu of candy songs and commercials, giving its customers not just a sugar high but a sweet lasting euphoria. Dylan's Candy Bar houses over 7,000 confections making it have the largest, unparalleled selection of candies and candy-related gifts from around the world. From stationery to technology, toys to plush, jewelry to handbags, scented body lotions to sweaters, Dylan’s Candy Bar cures any fashion craving.